Sklik Retargeting Consent Integrated
The Sklik Retargeting Consent Integration feature within the app provides a seamless way for merchants to implement Sklik Retargeting Consent on their e-commerce platform. This feature allows merchants to respect user consent for cookies, ensuring compliance with data protection regulations while still enabling the collection of critical analytics and ad performance data.
Merchants can configure Sklik Retargeting Consent directly from app's admin: Settings/Integration/ Sklik Retargeting by following these steps:
Input your Sklik Retargeting ID to the input
Copy the generated code snippet provided by the app.
Access the
theme.liquidfile within the website's theme editor.Paste the copied code snippet just after the opening
<head>tag.Save the changes made to the
theme.liquidfile to ensure Consent Mode is active.
Default Consent Configuration
Upon integration of the generated code into the theme.liquid file, the app will default value of consentto a '0' state. This ensures that no data is collected without the explicit consent of the user.
User Consent Interaction
When a user visits the merchant's website, they will be prompted to provide consent for various categories of cookies, including:
Marketing Cookies: Related to advertising and marketing efforts.
Analytics Cookies: Used for collecting data on user interaction and behavior.
Functionality Cookies: Essential for certain website features and personalization.
Updating Consent Status
If the user provides their consent:
Consent Update: The app will update
consentto '1' for the cookie categories the user has accepted.Consent Storage: The user's preferences are stored in a cookie on their device, ensuring that their choices are remembered for future visits.
Automatic Consent Application: On subsequent visits, the app will automatically read the stored cookie and apply the user's preferences without requiring them to consent again.
With this feature, merchants can manage user consent for cookies in a way that is compliant with privacy laws, user-friendly, and minimizes the impact on data collection for critical website functions. The process is designed to be transparent for users and straightforward for merchants to implement and manage.
Test your Sklik Retargeting consent setup
Using Console on DevTool
Open your site
Press button F12 or
Ctrl + Shift + Jon Windows (Cmd + Option + Jon MacOS) or Right Mouse and select Inspect to open Console Tab onSelect the Network tab and type the word “reta” into the search field. Then refresh the page using the F5 key
You will then see the information in the DevTools console:
In the “Name” column you will see the information that the code sends to Seznam.
If you click on the line once, a second column will open, in which if you click on the “Payload” tab, you will see the information that the code sends in the lines below.
For our purposes, we will focus on the consent information line.
By default, before users give consent, there is an event sent to Seznam with value of
consentis0
When users accept banner, there is a new event sent with value of
consentis1
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