🇪🇺IAB TCF 2.2 Compliance

Learn how to seamlessly integrate IAB TCF v2.2 with Consentik Cookie.

What Is IAB TCF?

The Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) is a widely adopted system for managing user data and privacy preferences. Created with the General Data Protection Regulation (GDPR) in mind, the TCF provides a standardized approach for:

1. Explaining to users how their data is collected and processed.

2. Allowing individuals to easily grant or withdraw consent.

3. Sharing consent signals between publishers (such as website owners) and advertising or analytics vendors.

In practice, the TCF helps ensure that both the publisher and participating vendors handle personal data responsibly and in compliance with GDPR. By integrating the TCF into your website or app, you can build user trust, streamline compliance efforts, and maintain a consistent user experience around data collection and processing.

What Is IAB TCF 2.2?

IAB TCF 2.2 is the latest release of the Transparency and Consent Framework (TCF) by IAB Europe. It refines and expands upon previous versions of the framework, ensuring closer alignment with evolving data protection regulations—particularly the General Data Protection Regulation (GDPR). Here are some notable improvements introduced in TCF 2.2:

1. Enhanced User Experience: Refinements in the wording and placement of consent prompts help make privacy choices clearer and more accessible.

2. Refined Consent Signals: The new version optimizes how user preferences are gathered, stored, and shared with third-party vendors, improving overall data accuracy and consistency.

3. Greater Regulatory Alignment: TCF 2.2 takes into account feedback from regulators and data protection authorities, helping publishers and vendors meet the latest GDPR requirements more effectively.

By implementing TCF 2.2, publishers and advertisers can maintain user trust, streamline consent collection, and safeguard compliance with evolving privacy laws.

How It Works

Under the Transparency and Consent Framework (TCF), each user’s consent preferences encompass their choices and permissions for vendors, purposes, and special features. When a user visits your site, the activated IAB TCF sends consent signals through the Consent Management Platform (CMP). These signals inform each vendor about whether they have permission to process a user’s data based on the user’s selections (e.g., for specific advertising or analytics purposes).

For TCF v2.2, the initial cookie banner text and preferences dialog feature lengthier, uneditable wording. This strict language requirement ensures that users receive clear, comprehensive details about how their data is collected and processed. Additionally, the TCF banner only appears for users in GDPR-regulated regions.

Consentik: An Approved IAB TCF 2.2 CMP

Consentik is recognized by IAB Europe as a fully compliant CMP under the Transparency and Consent Framework (TCF) v2.2. You can verify our official status by visiting IAB Europe’s CMP List at: CMP List – IAB Europe

Once on the page, locate our entry under the “TCF v2.2 CMP Service” section and look for the following CMP ID: 451 (Consentik.com)

Being listed there confirms that Consentik has fulfilled IAB Europe’s required compliance checks, ensuring we meet industry standards for data privacy and consent management.

Steps to Integrate Consentik with IAB TCF 2.2

• Open IAB TCF 2.2 Page Start by navigating to the dedicated IAB TCF 2.2 configuration page within your Consentik admin. This section is where you will enable and customize the IAB TCF framework settings.

• Select Vendors You Are Using on Your Site From the vendor list provided by the IAB TCF 2.2, select all relevant advertising and analytics partners that operate on your site. This ensures that user consent preferences are shared accurately with each vendor.

• Update Appearance and Content Customize the look and feel of your cookie banner and consent interface. Adjust colors, text, and layout so that they align with your brand and effectively communicate your data practices to users.

• Save and Preview the IAB TCF 2.2 Cookie Banner on Your Storefront Once you’re satisfied with your settings, save the configuration and preview how the cookie banner will appear to visitors. Verify that it displays properly across different devices and browser types before publishing it live.

Consentik Cookie solution helps ensure your store remains compliant with GDPR by seamlessly integrating the IAB TCF 2.2 framework. This robust feature set is available exclusively on the Unlimited plan, offering you peace of mind alongside a streamlined consent management experience.