# Data Sale Opt-Out Feature

### What Does the Data Sale Opt-Out Feature Do?

With this feature enabled, your store can display a **“Do Not Sell/Share My Data”** checkbox with a customizable label. This checkbox can be added to either the cookie banner or the preferences popup, depending on your chosen privacy flow and design.

### Key Capabilities

* **Customizable Checkbox Label:** You can edit the text shown next to the opt-out checkbox (e.g., “Do not sell or share my personal data”) to match your store’s voice or regulatory requirements.
* **Flexible Placement:** Decide whether the checkbox appears on the initial cookie banner, within the preferences popup, or both.
* **Automatic US Customer Detection:** Consentik automatically detects when a customer is visiting from the United States—where data sale opt-out is required by law.
* **Default State for US Visitors:** For visitors from the US, the checkbox is pre-checked by default, maximizing compliance and user awareness.
* **Consent Sync with Shopify:** When a US visitor interacts with the checkbox (checked or unchecked), Consentik automatically sends the updated consent status to Shopify, ensuring your store keeps accurate records.
* **Real-time Consent Update:** If a visitor unchecks the box, Consentik immediately updates their consent record and resends this information to Shopify.

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### How It Works

1. **Enable Data Sale Opt-Out:** In the Consentik app dashboard, turn on the Data Sale Opt-Out feature.
2. **Configure Placement & Label:**
   * Choose where the checkbox will appear (banner, popup, or both).
   * Edit the label text to suit your store’s messaging.
3. **Automatic US Detection:** When a visitor from the US lands on your store, the checkbox will be shown and pre-checked.
4. **Consent Handling:**
   * If the customer leaves the box checked, their consent to opt-out of data sale/share is recorded and sent to Shopify.
   * If the customer unchecks the box, Consentik updates the consent and resends the new status to Shopify instantly.

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### Best Practices

* **Be Clear:** Use straightforward, easy-to-understand language for your checkbox label.
* **Stay Compliant:** Regularly review privacy laws affecting your customers and update your consent flows as required.
* **Transparency:** Let users know what opting out means (e.g., in a tooltip or link to your privacy policy).

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### Example Use Cases

* **US-based Shopify Stores:** Ensure you’re compliant with CCPA and similar regulations by offering a clear opt-out option.
* **Global Stores with US Traffic:** Automatically provide the opt-out for US visitors without disrupting the experience for others.